H&M sells fashion. But that's just part of their story. That's because sustainability is woven into everything they do. Because they value their employees as much as their customers. And because they believe in making the world better for everyone.
Millennials think that working in retail is a dead end job. But that's because they're ambitious when it comes to their careers. They expect big returns. And they want to make a difference. Those things are impossible in retail.
Unless you work at H&M.
At TBWA\Chiat\Day NY, we created Place of Possible. An integrated campaign that shows Millennials what's possible: career growth; benefits; and values. And it's all from the perspective of real H&M employees.
#IGstories #influencers #platinumcard #experiences #social
To get older Millennials interested in the Blue Cash Everyday Card, we crafted a social campaign that celebrates #adulting moments.
Recognition
The Webby Awards: Honoree in Social Media Campaigns Category
Every renter has heard how they’re mindlessly giving away their money every month. But they probably haven’t heard it quite like this.
Research says that people are more likely to buy a car if they can get in and physically experience it. So we created AGENT 23, a physical / digital activation that got people to interact with the new Nissan Patrol at the Dubai Motor Show.
Over 1,000 visitors got the chance to play the part of "Agent 23” in their very own James Bond-style thriller movie trailer and film poster. Fully produced, rendered, and shareable in real time.
Recognition
The Shorty Awards: Bronze in Live Events Category
The Shorty Awards: Finalist in Physical & Digital Category
FWA of the Day on Feb. 5, 2016
For the Blue Cash Everyday Card, we created social content that showed people how to put an epic spin on their everyday purchases — and distributed it through Buzzfeed's epic platforms: Tasty, Nifty, and Goodful.
Infor creates cloud technology that powers large enterprises around the world. That means powerhouse analytics programs. Massive amounts of data. Numbers and charts and dollar signs.
But what is so unique about Infor is how they strive to bring humanity into the technology they develop. That’s the message we wanted to get across to customers, partners, investors, and employees.
I'm a first generation Filipino-American. So why does that matter to a Mexican budget airline? Because #GiftAPlane plays on a powerful insight about children of immigrants: they're grateful for their parents' sacrifices and proud of their accomplishments. And that's how we knew our Mexican-American target would be excited to #GiftAPlane.
If you’re an employer branding agency, you need to show your clients you know a thing or two about employer branding.
These banners were part of a campaign that launched TV Everywhere, a suite of apps from NBC Universal that lets users stream their favorite shows from anywhere and anytime there's internet. So like basically, everywhere.
I'll be honest, most people won't understand what NEXEN is. But IT pros — including Chief Technology Officers — will.
We created this video to launch BNY Mellon's newest technology. NEXEN is a cloud platform that consolidates and streamlines the complex functions within the investment management industry.
Apparently, this is very sexy in financial services.
I’m part of a generation that says what’s on their mind on social media. But would we really say half those things out loud in real life?
I took a few of my most liked and most commented Facebook posts ... and wore them for the the outside world to see.
