My role involved writing all the interview questions for 60 H&M employees. During the shoot, I interviewed a handful of employees on camera. I helped to edit together the best responses. And I wrote lines that captured the possibilities at H&M.

In the end, we created 11 online videos. Some videos talked about a few of H&M's themes: possibilities, benefits, sustainability. Other videos showcased key positions: store managers, sales advisers, visual merchandisers, etc. (To watch all the videos, see the playlist at the bottom of this page.)

Watch the BENEFITS video.

Watch the SUSTAINABILITY video.

Look, mom! My lines are in Times Square!

Click to see what the digital billboard looked like.

Managing a multi-million dollar store at 25 is possible.

Having piercings is possible. Not having to hide them is possible.

Adding the store key to my keychain is possible.

Heading the division I created is possible.

Making sustainability fashionable is possible.

Watch all the Place of Possible videos here.

Uploaded by Chris Villan on 2015-05-15.

Agency: TBWA\Chiat\Day New York
Global Creative Director: Perry Essig
Design Director: Melatan Riden
Creative Director: Martin Mohr
Associate Creative Director: Harrison Luongtran
Associate Creative Director: Dustin Tomes
Art Director: Alex McAreavey
Copywriter: David Ma
Associate Copywriter: Chris Villanueva

Only showing headlines that I've written.